monika markovinovic
portfolio
@heyitsmonika
Hi, I’m monika.
A journalist turned marketer passionate about storytelling and community building in the digital world.
Elle canada
Beauty and Health Editorial Assistant
huffpost Canada
Beauty and Fashion Editor
MONTECRISTO MAGAZINE
Associate Editor
KIWI COLLECTION
Content Marketing and Partnerships Manager
SANGRE DE FRUTA
Content Manager
hai
Content Director
Long story short
Content Strategy & Management
Transitioning from journalism to marketing, I've navigated the fast-paced intersection of creativity and strategy to elevate brand narratives. Whether developing content in the beauty and wellness space or delving into the world of smart tech, my expertise lies in crafting compelling content, honing brand voices, and strategically distributing content across diverse channels—from overseeing weekly newsletters sent to audiences lists of 150,000 to managing social platforms with 185,000 followers. My bread and butter is meaningful engagement and delivering results through storytelling.
Brand voice
Over my career, I've mastered adapting to various tones and styles, enabling me to craft and express a brand's unique identity effectively. Whether channeling a graceful, airy tone for botanical beauty brand and GOOP-approved Sangra de Fruta or embracing an educated playfulness with Creative Artists Agency (CAA)-backed hai, my approach goes beyond flexibility. For me, it’s about understanding a brand's essence and effortlessly tailoring communication to authentically connect with diverse audiences.
Editorial
I have a deep appreciation for the art of language. As an editor and writer, my professional journey has encompassed diverse domains, from fashion and beauty to business and food. Over the years, my written work has been featured in esteemed print publications and prominent digital platforms. Witnessing the transformation of ideas into tangible stories holds particular significance for me, underscoring my commitment to the craft and its impact.
Here are a few examples:
Social
What I find most compelling about social media is its continuous evolution. It's always keeping us on our toes (which is exciting!) One of my hobbies is having a pulse point on social trends and strategically integrating them into my content strategy (AKA I’m chronically online).
Copywriting
One invaluable piece of copywriting guidance that has resonated with me throughout my career is to "write like you're talking to a friend." This approach aligns seamlessly with my personal style. Whether tasked with revamping hai’s website content with smart tech elements, crafting astro-inspired copy for chocolate brand Moon Magic’s packaging, or generating extensive written content for brand campaigns, I always maintain a well-prepared copy deck to ensure the delivery of effective and engaging messaging.
Partnerships
In my role as the Managing Editor of Kiwi Collection's Passport Magazine, I collaborated with various travel partners, including photographers, travel writers, and influencers. Together, we orchestrated the creation of destination guides, travel diaries, curated itineraries, social campaigns, and photo essays tailored for hotel clients globally.
Like Numbers?
here are Some Stats:
225%
The increase in website impressions our MONTECRISTO team achieved with daily published articles.
263%
The increase on average post engagement on Kiwi Collection's Facebook (plus 55% on Instagram)
1,195,158
The total number of visitors to my HuffPost Canada articles from January-June 2017.
50
The number of social, editorial and email acquisition campaigns I managed at Kiwi Collection.
130K
The Instagram follower milestone I led the Kiwi Collection team to achieve.
177%
The growth in D2C sales accomplished by our hai team since my onboarding.